How We Managed Our LDR Like a PR Campaign: A Story of Trust, Creativity, and Planning
How We Managed Our LDR Like a PR Campaign: A Story of Trust, Creativity, and Planning Last year, when my partner moved five hours away for a work opportunity, I felt a sudden void. The comfort of everyday proximity disappeared, and I found myself questioning everything. But what began as uncertainty ended up becoming one of the strongest chapters in our relationship. Here’s how we treated our LDR like a PR campaign—and why it worked. Positioning with Mini “Press Releases” In PR, brands maintain trust through timely updates. Inspired by that, I started sending mini "press releases" to my partner: “Hey, I have back-to-back virtual meetings until noon won’t be able to text until after lunch. Just wanted to let you know!” It was a small step, but those updates set clear expectations, reduced worry, and reinforced dependability. Engagement & Daily Rituals Brand campaigns thrive on consistent engagement. So we created simple daily rituals: Morning voice note...